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Colleen McCormick
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Invaluable Announces Online Bidding on The Auction at Graceland, Celebrating Elvis’ Starring Role in Hollywood During the 1950s and ‘60s

Live Auction on August 13, 2016, Offers Artifacts from Both Elvis’ Theatrical and Musical Careers, along with Personal Tokens and Gifts

Category:

Thursday, July 28, 2016 9:15 am EDT

Dateline:

BOSTON
"one of the fastest growing e-commerce sites in the art world"

BOSTON--(BUSINESS WIRE)--Invaluable, the world’s leading online marketplace for fine art, antiques and collectibles, today announced that it is once again partnering with Graceland Auctions to offer online bidding on The Auction at Graceland, taking place at 2:00 pm CDT on August 13, 2016, during Elvis Week 2016. As this year marks the 60th year anniversary of the beginning of Elvis’ robust film career, the auction will celebrate Elvis’ starring role in Hollywood during the 1950s and ‘60s. Offering 197 lots of Elvis artifacts, bidders can view the full catalog on Invaluable.com and bid in real-time during the live auction both online and using the Invaluable mobile app.

To commemorate Elvis’ big screen talent, this summer’s Auction at Graceland features film-worn costumes, important contracts, movie posters, scripts, original advertisements and promotions, and much more from his motion pictures. Also included in the auction are Elvis’ original birth record (estimated at $80,000 - $100,000), which is the very first document marking the day this icon entered the world; never-before-seen concert footage of Elvis in his famous gold lamé from Chicago’s International Amphitheatre in 1957 (estimated at $15,000 - $20,000); an outstanding photo archive collection chronicling Elvis Presley's September 26, 1956, concert in Tupelo, MS (estimated at $15,000 - $20,000); and Elvis’ own personal signed American Express card (estimated at $40,000 - $60,000).

“It gives me great pleasure to once again partner with Graceland Auctions to celebrate the life and career of Elvis Presley by offering online bidding on The Auction at Graceland this August,” said Rob Weisberg, Invaluable CEO. “Elvis artifacts are always a hit with our bidding community, and I know our bidders will be thrilled to have access to the extremely rare and collectible pieces of movie and music memorabilia, along with the gifts and jewelry from Elvis Presley, that are included in this year’s auction.”

Highlights from Elvis’ Hollywood career included in the auction include boots worn by Elvis Presley in the film "It Happened at The World’s Fair” (estimated at $10,000 - 15,000), a 1969 Elvis Presley screen-worn blue dress shirt from "The Trouble with Girls" (estimated at $8,000 - 10,000) and a rare 1957 "Jailhouse Rock" movie premiere program featuring Elvis Presley (estimated at $3,000 - $4,000).

Musical artifacts being offered include Elvis Presley's signed and inscribed guitar case, which is possibly one of his first (estimated at $10,000 - 15,000), a 1960's Elvis Presley owned electric guitar that was gifted to Graceland maid and cook Nancy Rooks' husband (estimated at $20,000 - 30,000) and a “’68 Comeback Special” foreign distribution contract signed by Elvis Presley, including the MGM cover letter sent to Colonel Parker’s office (estimated at $8,000 - 10,000).

Notable pieces of jewelry featured in the auction include a 1971 Mathey-Tissot custom-made watch with “ELVIS PRESLEY” on the bezel, which was gifted by Elvis to producer Felton Jarvis (estimated at $10,000 - 15,000), J.D. Sumner’s diamond-studded TCB necklace gifted by Elvis Presley (estimated at $20,000 - 30,000) and an Elvis Presley worn black star sapphire ring gifted to Al Strada, which also comes with Strada’s backstage pass (estimated at $10,000 - 15,000).

"As in years past, we expect Elvis fans, music collectors and pop culture enthusiasts will come out in full force to bid on the 197 lots expertly authenticated by the staff of Graceland Authenticated," said Graceland Auctions Managing Director Laura Pickett. “This auction is one of our most exciting sales to date, including extremely rare items like Elvis’ original birth record and his signed American Express card. I look forward to working with Invaluable once again to offer online bidding to collectors around the world.”

Each and every lot in the auction has been thoroughly researched and certified by Graceland Authenticated, the authority in Elvis and pop culture authentication. All of the items in the auction will be offered from third-party collectors and none of the items included in the auction will come from the treasured Graceland Archives. The mansion and all artifacts in the Graceland Archives continue to be owned by Lisa Marie Presley and are not for sale.

To view the catalog and bid online in the upcoming Auction at Graceland through Graceland Auctions, please visit Invaluable.com.

About Invaluable
Invaluable is the world’s leading online marketplace for buying fine art, antiques and collectibles. Working with more than 4,000 of the world’s premier auction houses, dealers and galleries, Invaluable helps buyers from 200 countries connect with the things they love. With best-in-class online bidding technology, along with a fixed-price retail platform, Invaluable provides sellers with e-commerce and marketing solutions, as well as auction management software. Recently called “one of the fastest growing e-commerce sites in the art world” by Blouin ArtInfo, Invaluable has also been recognized by Deloitte’s 2015 Technology Fast 500™ and the 2015 EY Entrepreneur Of The Year® program. Headquartered in Boston, Invaluable also has offices in the United Kingdom, France, Germany, Belgium and Australia. For more information, visit www.Invaluable.com or follow us on Twitter at @InvaluableLive.

About Elvis Presley Enterprises, Inc. and Graceland
Elvis Presley’s Graceland, in Memphis, is music’s most important and beloved landmark, with hundreds of thousands of fans from around the world visiting the historic home each year. Elvis Presley Enterprises, Inc. (EPE) manages the operations of Graceland, its related properties, including The Guest House at Graceland 450-room hotel, opening on October, 27 2016, as well as the Graceland Archives, featuring thousands of artifacts from Elvis’ home and career. EPE also produces and licenses Elvis-themed live events, tours and attractions worldwide. Graceland Holdings LLC, led by managing partner Joel Weinshanker, is the majority owner of EPE. Auction A Circle and Graceland Auctions TNGL#5967 is the entity that manages Auctions at Graceland. In 2015, Graceland was named the world’s “Best Musical Attraction” and “Best Historic Southern Attraction” in the USA Today 10Best Reader’s Choice Awards and in 2013, voted the #1 “Iconic American Attraction” in the same poll. For more information on EPE and Graceland, visit www.graceland.com.

Multimedia Files:

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Elvis Presley's signed and inscribed guitar case is one of 197 lots of Elvis artifacts being offered during The Auction at Graceland on August 13, 2016, with online bidding provided by Invaluable.com. (Photo: Business Wire).
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Contact:

Media Contact:
Invaluable
Colleen McCormick, 617-746-9825
cmccormick@invaluable.com
or
For coverage of the event please contact:
David Beckwith, 323-845-9836
david@thebeckwithcompany.com
or
For Graceland
Kevin Kern, 901-344-3127
kkern@graceland.com