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Study Finds Millennials Prefer Instagram to Museums

Publish Date:

Thursday, April 14, 2016 3:54 pm EDT

News Organization:

artnet news

Source URL:

“American Attitudes Toward Art," a study conducted by online art marketplace Invaluable, claims it's the first time more US consumers are seeing art on social media rather than in museums. In fact, 22.7 percent of US consumers on aggregate cite image-driven platforms as their primary method of finding new work. Read More

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